LuSan’s No.1 Corn Oil – Part 2

I spent a few weeks with my family in Singapore in April.

I have offered to design a label for LuSan for the business she plans to start in Myanmar. You can read about it in yesterday’s blog post. LuSan is my granddaughter’s nanny but she will be going back to Mayanmar next month when the family leaves to go home to Sweden.

Here is the background to the concept:
Myanmar people (previously Burmese) use peanut oil for cooking, which is made locally, but they also import cheap vegetable oil from China. A lot of the cooking is oil-based. They grow corn and this is exported to China, mostly for animal fodder. Using these natural resources, LuSan has researched the benefits and manufacture of corn oil. She will be able to start making it using a small oil extractor (about $400) and bottling it herself. Her family were originally shop owners, and her father is a qualified school teacher, but there is currently no work for her family. Her brother will source the corn direct from farmers and they plan to set up a home industry as they have enough space in their home in the village. They live in the far North West and their village is well placed for selling to other villages.

Corn oil is very healthy and can be used in cosmetics and food products. LuSan will begin with making cooking oil and plans to call her product LuSan’s No.1 Corn Oil.

My brief:

• LuSan’s favourite colour is green.
• We need to show a photo of a corn cob.
• The label must be simple and colourful.
• Her main selling point is “heart healthy”.
• The label must appeal to local people, so a photographic image will be more appealing than a drawing, which might work better if Waitrose was the client!

I thought you may enjoy envisaging how you would make a label, given this brief. Of course, there are many ‘right’ solutions and I’ll show you mine on Friday.

LuSan is going to need every bit of help she can get! Myanmar is in the middle of civil war and is poverty stricken.

A number of people have already said they would like to contribute towards sponsering LuSan. I don’t want to go viral or the facebook route, and would prefer to keep this simple. If you wish to contribute please email me for my account details. You could pay online or via PayPal. I will cover the bank costs of transferring the funds to Singapore and PayPal commission so that every amount given goes directly to her. We need to transfer this by the end of June. Part of my contribution will also be the purchase of the photo to use in the label and my son and wife will be getting the labels printed as their starter gift.