Somnio Jewellery logo design

My niece, Genevieve Richard has begun a jewellery workshop. She is based in Hereford and is currently doing a cherry blossom series. She asked me to  design a logo with some hand lettering on it. Here is the result.

This is the ethos behind the logo: Somnio is a word that means to dream. WE felt that the logo should be something modern, sophisticated, understated, feminine, have a sense of flow and be handwritten.
The S can also be used on its own and it suggests earrings.

Here are the questions that I asked before beginning the design:

• What type of jewellery does Gen make and what is the feel of it – is it chunky or delicate, costume or metal etc?
  Her jewellery is delicate and her forms are based an natural forms and she sometimes has a tracery effect e.g. a dragonfly’s wings.
• Where will she sell it and what backdrop will she use to present it? She’ll sell at fairs and art galleries as well as online. I loved her coral background and we tried the jewellery on various patterned and plain backgrounds before deciding on framed scrim (mull); a light coloured carved wood and an embossed surface.
• What would  the colour scheme be? She wanted to include at least one colour because so many jewellers only use neutral backdrops. She decided on sea-greens, turquoises, teale as well as the natural calico, light woodcarving and black fabric.
•  What structure can be used for presentation? The backdrops we chose work really well as the tops of rectangular cubes as snugly fitting lids.

I drew the S in Illustrator and did the hand-lettering using a Brause Ornament nib – with a round tip. We cna use colour in the business card and in small quantities on the packaging.