Lin Kerr - Artist

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Somnio Jewellery logo design

January 8, 2015 by Lin Kerr 3 Comments

My niece, Genevieve Richard has begun a jewellery workshop. She is based in Hereford and is currently doing a cherry blossom series. She asked me to  design a logo with some hand lettering on it. Here is the result.

08-01-14 Somnio72
This is the ethos behind the logo: Somnio is a word that means to dream. WE felt that the logo should be something modern, sophisticated, understated, feminine, have a sense of flow and be handwritten.
The S can also be used on its own and it suggests earrings.

Here are the questions that I asked before beginning the design:

  • What type of jewellery does Gen make and what is the feel of it – is it chunky or delicate, costume or metal etc?
    Her jewellery is delicate and her forms are based an natural forms and she sometimes has a tracery effect e.g. a dragonfly’s wings.
  • Where will she sell it and what backdrop will she use to present it? She’ll sell at fairs and art galleries as well as online. I loved her coral background and we tried the jewellery on various patterned and plain backgrounds before deciding on framed scrim (mull); a light coloured carved wood and an embossed surface.
  • What would  the colour scheme be? She wanted to include at least one colour because so many jewellers only use neutral backdrops. She decided on sea-greens, turquoises, teale as well as the natural calico, light woodcarving and black fabric.
  •  What structure can be used for presentation? The backdrops we chose work really well as the tops of rectangular cubes as snugly fitting lids.

I drew the S in Illustrator and did the hand-lettering using a Brause Ornament nib – with a round tip. We cna use colour in the business card and in small quantities on the packaging.

08-01-14 SomnioS grey

 

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Comments

  1. Jane says

    January 8, 2015 at 3:48 pm

    Really interesting to read about how you went about this Lin, so many thanks. I can understand why you left the S separated but I would have been inclined to link the last letter o. Did you think that was too obvious a decision?

    Reply
    • Lin says

      January 9, 2015 at 2:02 pm

      Hi Jane
      I kind of liked it as I had hand-scribbled the initial idea where the o was separate and I thought about it. If more people say it should be joined, I could do so…

      Reply
  2. Rae Smith says

    January 8, 2015 at 9:09 pm

    Lovely design Lin – look forward to checking out Genevieve’s jewelry too.

    Reply

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